Camila Luppi
Consultancy and development of audiovisual projects.
How to analyze the current audiovisual market and plan the best strategy for the viability of your projects.
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The search for a player or partnership for the production and eventual exhibition of your series, TV program, or feature film project is a stage where many creators face difficulties when they already have a portfolio to present to the market.
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The course provides paths for a more precise market analysis, keeping up with current changes in the field. It is presented through the individual experiences of a professional embedded in a major market player for almost a decade, offering insights from the other side of the chain, both creatively and in content development.
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The classes propose analyses and reflections on the television and streaming market, allowing industry professionals to more easily identify their space amid different demands and improve their chances when approaching a player.
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In three live, interactive lectures, we will cover various topics based on the program below:
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Lesson 1: What is a player?
Introduction; what is a market player; who are the major players active in Brazil today; how to analyze your portfolio to initiate the approach strategy.
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Lesson 2: How to identify your space in the market?
How to approach the channel or platform; business events; do’s and don’ts for pitching sessions and business rounds.
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Lesson 3: I've made contact with the player, what now?
The internal steps a project goes through until it receives the green light for development or production; factors influencing the choice of the player; common mistakes post-contact; future planning strategies.
The course dynamics have changed to better suit the needs of the groups! From now on, classes will no longer be offered on a predetermined date. I will form dynamic groups with ongoing registrations. In other words, you should sign up for the interest list below, and I will send you the details. Once there is a minimum number of confirmed participants, they will be contacted, and together we will arrange the best dates for the 3 virtual sessions. This way, nobody misses the opportunity due to scheduling conflicts!
PS1: The course may be recorded and made available, but only if requested in advance. Remember that the classes are live, so try not to miss any sessions to interact with me and the rest of the class and ask questions.
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PS2: If you are highly interested in the course and believe it can benefit your career but have a tight budget at the moment, there are a few discounted spots available. Get in touch and tell me a bit about yourself and what could work for you to be part of this class.
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PS3: If I take more than 2 days to contact you, it's because your message might not have come through the website registration (I heard there might be some bugs). In that case, reach out directly via email at luppicm@gmail.com, okay?